I lead the design execution and help steer the overarching vision for all Coutts public channels, specifically coutts.com, the brand’s primary lead generation tool and digital "shop window." Acting as the design authority, I drive cross-functional collaboration between Engineering, Experience, Marketing, and Brand to ensure a cohesive, premium digital client journey.
Led the end-to-end redesign, rebrand, and migration of coutts.com to the NatWest AEM platform, transforming the brand’s primary lead-generation tool. Managing senior stakeholders and directing cross-functional teams, I successfully delivered a 1,178 story-point roadmap including a bespoke design system and 250+ pixel-perfect pages.
Key Impact: Delivered a 135% increase in page views per visit, a 41% increase in monthly views, and a 128% improvement in accessibility scores.