UX BEST PRACTICE & DESIGN PRINCIPLES

Respect others opinions and listen to everyones point of view.
Challenge assumptions but dont challenge individuals.

Articulate a rationale for design decisions.
Don't take things personally, but also don't tolerate negativity.

Prioritising value means understanding user needs and designing solutions that genuinely address those needs.

Trends come and go, focusing on adding value ensures that design decisions are rooted in principles of usability and user satisfaction.

Considering all aspects of an experience across touchpoints, platforms and channels to provide seamless user experiences.

Ensuring visual consistency across all digital and non-digital products helps create a sense of control, familiarity, and reliability.

Designing for people not touchpoints. Context helps comprehend the needs, goals, and behaviours of users in different situations.

Adaptation to environment and personalisation. Contextual information such as location and time can be leveraged to inform design decisions.

Striving to create consistent and familiar experiences across all touchpoints, platforms and channels, creating smooth user journeys.

Prioritising usability over aesthetics, all designs must pass WCAG 2.2 level AA as part of meeting government accessibility requirements.

To research with a diverse user base, test with accessibility in mind and ensure to factor in requirements we hear from users.

By removing barriers to access and considering diverse perspectives, products become more inclusive and intuitive.

Data driven design ensures that the design decisions are based on real user behaviour and needs, leading to more effective solutions.

Ensuring visual consistency across all digital and non-digital products helps create a sense of control, familiarity, and reliability.

Research, understand, prioritise and iterate.

By identifying and fixing problems early, testing can save time and resources by avoiding the need for extensive revisions.

Placing users at the centre ensures solutions are truly user-centric, resulting in products that are intuitive, engaging, and satisfying.

Designing with users in mind helps identify and eliminate sources of friction and potential errors in the user experience

Be clear on how value is added to users and supports the business growth aspirations.

Through experience, initiative and understanding of business needs, to create, initiate and develop the businesses digital products.